This time, I would like to take a look at BRAGGIN'DRAGON, which has been developed as a standard spring / summer product in Earl Kamakura.
BRAGGIN'DRAGON was born in the early 1980s as one of the largest Department Stores Sears Roebucks.
The dragon's iconic character logo was placed on the chest, and it was widely expanded from men's, golf jacket and other men's, ladies and kids. After that, it is no longer made as a Sears Roebuck, but has been reprinted in recent years with the hand of 35Summers, which has reprinted a lot of overseas brands.
Braggin'Dragon (Bragin Dragon) was developing unique products that opposed Lacoste in France at the time. Sears is a department store that all Americans know, and since they were selling mass sales, they were trying to make Braggin'Dragon popular for a wide range of generations, but Sears gradually gradually from the peak period. The brand has disappeared in the process of declining. As a result, Braggin'Dragon (Bragin Dragon) had a short sales period and a phantom brand.
At present, we are developing various products as a brand of real name reprints, based on polo shirts and golf jackets. In recent years, it has been expanding, including collaborating with French brand Anatomica.